Economics - Advertising

Major Research Tools


Coverage: 1984-present

Full text of the Wall Street Journal. Includes limited images, charts and tables.

Other Suggested Research Tools

Visual resource

Collection of over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Focus is on radio, television, transportation, beauty and hygiene, and World War II. See Emergence of Advertising in America for advertisements from 1850-1920.

Visual resource

Collection of over 9,000 print advertisements from the Rare Book, Manuscript, and Special Collections Library at Duke University. See Ad*Access for advertisements in Duke's collection from 1911-1955.

Full-text, Visual resource

Images of 600+ health-related advertisements printed in newspapers and magazines from the 1910s to the 1950s. Ads illustrate the variety and evolution of marketing images for a wide range of products, such as: household cleaners, vitamins, pain relievers, and diet aids. Also includes historical documents (i.e. reports, editorials, radio scripts) that relate to the creation and influence of health-related advertisements.

Visual resource

Searchable database of images from billboards and other forms of outdoor advertising from 1995 to the present.